Peyton Cochran is a young dynamo who is passionate about the American Folk Art Museum and is the Founder of the Young Patron committee. She chaired their first event – 100% Folk,  on December 11th at the Museum on West 53rd in New York.

In this interview Peyton discusses what it takes to get a new event kick started in a museum that traditionally did not target a young audience. She also addresses some important things to consider when trying to make your event different and memorable. Learn how 100 % folk  created a viral buzz that carried from NYC all the way to San Francisco.