Ten Basic Truths of NPO Fundraising
By Vivanista - January 13, 2010
Are you a volunteer for a Nonprofit Organization? If so, the organization is usually in fundraising campaign mode. Often this can be associated with a special event but there are also capital campaigns, annual campaigns and a host of other fundraising efforts that involve the Board and other volunteers. Here are a host of ‘Truths’ anyone associated with charitable fundraising needs to consider.
- Nonprofit Organizations (NPOs) are not entitled to support; they must earn it.
- Successful fund-raising is not magic; it is simply hard work on the part of people who are thoroughly prepared.
- Fund-raising is not raising money; it is raising friends.
- You do not raise money by begging for it; you raise it by selling people on your cause.
- People do not just reach for their checkbooks and give money to a charity; they have to be asked to give.
- You don’t wait for the “right” moment to ask; you ask now.
- Do not rely on the NPO Development Officer to make the Ask; Board members and those committed to the organizations do it with support from the Dev Officer.
- You don’t decide today to raise money and then start the campaign tomorrow: it takes time, patience, and planning to raise money.
- Prospects and donors are not cash crops waiting to be harvested; treat them as you would customers in a business. It doesn’t take a genius to raise money.
- The process is a combination of common sense, preparation, courtesy, commitment, enthusiasm, understanding, and a belief in what you are asking others to support.
Do they resonate with you? We welcome your comments.
This article is excerpted from Tony Poderis, Tony@raise-funds.com, with his permission.
Related posts:
- Fundraising Tutorial: Event Feasibility Quiz 1 of 6
- Pour It On: Putting the “Fun” in Charity Fundraising
- Part III: Nonprofit Board Fundraising
- Part IV: Nonprofit Board Fundraising Tools
- Library of Fundraising Best Practices










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