The Celebration: Shopping party and launch preview of Jimmy Choo’s new Choo 24:7 shoe and accessory collection at Millenium Tower

The Cause: Proceeds from sales that evening benefited First Lady Jennifer Siebel Newsom’s documentary Miss Representationa film which explores women’s under-representation in positions of power and media in America.

The Couture: Fashionistas ogled a colorful assortment of stilettos, slingbacks, and more in addition to slipping on sunglasses and must-have handbags. 

The Coup: Approximately $2,500 was raised for the film that evening.