kiehls-acai3Earth Day turns 40 on Thursday. And as we well know, by that age, daily skin care is a major priority. This year, Kiehl’s partnered with the Rainforest Alliance to release a Limited Edition Art Label series of organic Acai Damage Protecting Toning Mists. All net proceeds from sales of the mists go to the Rainforest Alliance, and each bottle features a “socially conscious influencer.”

Julianne Moore, Jeff Koons, Malia Jones and Pharrell Williams each have a unique vision of social responsibility, depicted by images on the labels. Each mist contains Acai Berry Extract (full of anti-oxidants), aloe vera juice, and lavender in addition to essential oils. Eco-effective design was also taken into consideration, producing reusable and recyclable containers. Kiehl’s expects to raise $200,000 through this program. And why not? It’s a great idea to combat environmental skin damage while supporting sustainable forestry.

ra_seal2Another easy way to help – look for the Rainforest Alliance seal on products. It means whatever you’re buying has been grown or made sustainably. Happy Earth Week!