In 2010, it’s safe to say that Facebook has become a must-have for individuals, businesses and organizations alike. For non-profits, it has empowered many by providing free online tools that enable organizations to cost-efficiently raise awareness, increase fundraising, mobilize communities, organize events, and more…

What is a Facebook Fan Page?

In their own words, pages are for organizations, businesses, celebrities, and bands to broadcast great information in an official, public manner to people who choose to connect with them. Similar to profiles, pages can be enhanced with applications that help the entity communicate and engage with their audiences and capture new audiences virally through friend recommendations, News Feed stories, Facebook events, and beyond.

You can create and manage a Facebook page for your organization from your personal account, but please note that only the official representative of an organization is permitted to create a page.

10 Reasons why you should set up a Facebook Page for your Non- Profit

  1. It’s a great way to connect with other organizations and supporters who may be unaware of your cause.
  2. Creating a Facebook page provides a way to upload blog posts, interviews, podcasts, video contests, and more without exhausting much of your resources or time.
  3. Increase traffic, membership, and brand awareness by creating a presence on the second largest website on the internet.
  4. Plug into an existing audience of like-minded organizations with similar interest groups.
  5. Easily collaborate with, connect, and increase your network of partners, volunteers, and supporters.
  6. Quickly broadcast your announcements to your network without having to create a newsletter and risk blacklisting by your Internet Service Provider.
  7. Have the ability to connect Facebook with Twitter, Flickr, and your blog to connect to your cross-channel networks.
  8. You can post and promote your organization’s events easily and efficiently.
  9. Facebook pages are a great way to gain real insight and spark discussions from customers and supporters.
  10. Lastly, it’s free!