Vivanista has pulled out all the stops in our first ever combined webinar and tweetchat. Moderated by Brendan Kinney and presented by Vivanista founder Layne Gray, this information-packed session is a must-view for anyone looking to cultivate donors, visibility, or young talent for their organization. With live viewers and listeners given the ability to submit feedback and interact with Layne on any of the various topics, this is a rare opportunity to gain one-on-one insight from an expert. Several key issues from the non-profit community are answered, and questions ranging from why young professionals join an organization-to catering membership and donation fees to those young professionals- are covered.
The webinar hits the ground running in a discussion of perhaps the most sought-after demographic in the non-profit community and contemporary business community alike- young professionals, ranging from their early twenty’s fresh out of college, to their thirty’s with stable careers. Layne covers exactly how and why young professionals choose to join a non-profit or support a cause, as she explains some of the personal, social, and philanthropic motivations behind their membership. As it turns out, unlike most good Samaritans, young people like to be recognized for their good deeds, whether it is through Facebook, Twitter, or other members of their organization…who would have guessed?
In continuation with the underlying factors of membership, the webinar goes on to discuss how to develop and organize a young professionals group, as well as some of the social and financial variables of YP’s, and how these variables affect non-profits. For example, Layne differentiates between entry-level young professionals, the largest group of YP’s, who are following people they look up to into the world of philanthropy, and the VIP’s who are the heavy-hitters in terms of donations and ticket buying, and who also act as mentors for YP1’s and YP2’s.
To finish off, Layne delves into some of the technicalities of membership pricing for YP’s, as well as how to go about organizing fundraising and social events. Types of events, from social parties and product-sponsored events catered to YP’s, locations like clubs or donated spaces, and expected member responsibilities are all covered in this portion of the webinar. Here, those tuning in can also learn how to garner donations from established members, as well as what benefits those donators should receive in order to keep the interest and giving high.
Lastly, Layne answers viewers’ questions and provides a brief summary of the topics discussed, as well as a list of resources, including a copy of the presentation and a guide to starting a Young Professional Organization. Again, this is an exceptional chance to pick the brain of an expert in the field of fundraising, and gain a solid grasp of tricky issues like securing donations and taking on young members….don’t miss out!
Thanks to Brendan Kinney of #Fundchat and @Fundchat for hosting the webinar/tweetchat, or ‘tweetinar’. And special thanks to Michelle Curtis, Peyton Cochran, Jayme Lamm, and Laura Phenix for their help with this presentation!