Overview:       Why is one event more enticing to prospective guests than another?  From theme development to invitation design attendees will develop a comprehensive marketing plan so as to execute a cohesive and compelling program.

Length:           Half or Full day

Category:        Event Marketing

Deliverables:

• Design an event theme
• Create a marketing plan

Components:

• Graphic design: Do It Yourself or Hiring a designer
• Theme and how to implement it
• Marketing components: Save the Date, Invitation, On-site signage, on-line
• Impact of video & photos
• Create a plan
• Develop a timeline
• Keeping message consistent
• Email versus direct mail, personalization how and why
• Leveraging current contacts and previous attendees

Exercises:

• Break-out: Create a plan
• Create an event theme and graphic

Case Study:

• Examples of real recent marketing programs for fundraising events

Hand-Outs:

• Templates: invitation components, sample plan, action timeline

Vivanista offers in-person training seminars to nonprofit organizations and volunteer organizations in a variety of fundraising topics. This training session focuses on event marketing to ensure the event is represented in its best light.