Joe Waters

Joe Waters is Director, Cause Marketing at Boston Medical Center. He blogs on cause marketing and social media at Selfishgiving.com.

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6 Successful Twitter Cause Marketing Campaigns

There is no shortage of successful cause marketing campaigns on Twitter. Of them, I had these six examples saved in my “favorites.” They offer something for everyone. Pay attention!

Marketing and Promotion, Social Media 0 Comments

Location-Based Marketing, Coming Soon to a Mother Near You

The growing shift of women to mobile offers and coupons is important for cause marketers like me who rely on in-store programs and the women that support them.

Marketing and Promotion 0 Comments
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Foursquare for Nonprofits: Getting Started

The beauty of location-based services like Foursquare and Gowalla is that nonprofits of all types and sizes can leverage their social marketing benefits. Here’s how my nonprofit and other causes are checking-in for success…   1. Nonprofit branding. The geo-location element of these services is a great way to put your nonprofit on the map. … Continue Reading

Online Fundraising, Social Media 0 Comments

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