As the Founder of Vivanista, Layne is not only an entrepreneur but one of San Francisco's most dedicated volunteer fundraisers who has raised millions for Bay Area charities.
Overview: Properly promoting an event can increase attendance and bring further awareness to sponsors. This session will address the three parts of the promotional cycle. Length: Half day, can be combined with Social Media for a Full-day session Category: Event Marketing Deliverables: How to cultivate attendees through traditional media How to … Continue Reading
Training 0 Comments
Crowdsourcing. Definition: on-line fundraising platform i.e. First Giving, Crowdrise, Network For Good and Givezooks, that lets a person or nonprofit organization cultivate donations from family and friends. Used in conjunction with social media. Synonyms include on-line fundraising and social fundraising. Vivanista Founder, Layne Gray, conducted a webinar in conjunction with First Giving for over 300 … Continue Reading
Event Planning, Fundraising 0 Comments
Here are 10 tips overhead during the Vivanista Fundraising Summit: 1. People buy event tickets at the last minute: 33% of all tickets sold on Eventbrite are sold within 1 week of the event. 2. If an attendee has 130 Facebook friends, their potential reach in promoting their event is 16,900. 3. When 1 person … Continue Reading
Blog 0 Comments
I do not deserve any sympathy. Our lives become so busy that when one of my closest friends wanted to get together last week I jumped at the chance. Yes, I had another commitment that evening but it was one I could easily get out of it. That was the first slip in my moral … Continue Reading
Blog 0 Comments
Fundraising Event. What words can you pull out of those two words? Well, I get FUN, IS, EVEN, VENT. Any others? The first and last - FUN and VENT most definitely do not go together…especially as it pertains to charitable parties! A fundraising event is supposed to be FUN! I know, I know; I harp … Continue Reading
Blog 0 Comments
There are many minor nuances that can leave fundraising event guests with a bad taste – both literally and figuratively, in their mouths. Here are seven items that you can address before they ever become an issue. 1. Bad wine. Okay, this is my biggest pet peeve. When donors spend hundreds of dollars for each … Continue Reading
Blog, Event Planning, Quick Tips 0 Comments
Vivanista went behind the scenes of one of the most successful Home Tours in the U.S. which is a fundraiser for the Junior League of San Francisco, and asked a few questions of this year’s chair, Lillian Phan. Describe JLSF’s upcoming Gala in a few sentences… What makes the event unique? The Modernism Through the … Continue Reading
Behind the Scenes 0 Comments
Jules Brown is a copywriter who specializes in writing highly persuasive, highly emotive, and very successful direct marketing campaigns for charities and non-profits. Here are twenty persuasive phrases he has come up with, and used, that will make your donor or sponsor feel like a hero: Have you ever felt… You helped us achieve this, Joan. … Continue Reading
Corporate Sponsorship, Quick Tips 0 Comments
The world of charitable fundraising is changing fast with the introduction of so many technology-based options. The traditional type of fundraising for a volunteer organization was to put on a party, charge people a lot to attend and generate lots of donations. But for those types of efforts, you need a committee of people who … Continue Reading
Expert Advice, Online Fundraising 0 Comments
