Tamara Mendelsohn, VP of Marketing at Eventbrite, took on the task of talking about social media, and how to effectively use it for event promotion. Her discussion could not have come a moment too soon, as the buzz word for this year’s Fundraising Summit was undoubtedly “social media”. With platforms like Twitter, and Facebook becoming … Continue Reading
Marketing and Promotion, Social Media 0 Comments
In an invaluable look into the secrets of effective crowdsourcing, moderator Bartlomiej (Bart) Skorupa and panelists Susan Gordon, Lesley Mansford, and Monica Healy share their tried and true methods on how to secure long-lasting donations, regardless of initial funding, visibility, or networking resources. Bart Skorupa, founder of the international non-profit organization Groundwork Opportunities (GO Works), … Continue Reading
Marketing and Promotion, Online Fundraising, Summit-Videos 0 Comments
Darling, there are some on the cocktail circuit who think I’m an itsy bitsy bit obsessed with Thomas Friedman of the New York Times. Okay, maybe. But I could be enamored with worse cultural commentators; take Perez Hilton, for example. T to the F, as I fondly refer to Mr. Friedman, is so darn eloquent; in … Continue Reading
Event Planning, Marketing and Promotion 0 Comments
Yikes, as Event Chair you’ve worked so hard to make your big Gala the best ever. You’re super excited and are working your butt off but ticket sales are not keeping pace with last year. What do you do? Here are 5 ways to draw new attendees: 1. Ticket alternatives: A. If you haven’t done so … Continue Reading
Event Planning, Marketing and Promotion 0 Comments
Doing a little bit of social good these days is quite simple. All you have to do is mosey on over to your local shopping mall and grocery store. Within an hour or so, you can buy a T-shirt that will contribute to the prevention of HIV and AIDS, shoes that will spread the sole … Continue Reading
Marketing and Promotion, Online Fundraising 0 Comments
On Thursday August 11, 2011, Vivanista hosted a webinar to discuss the importance of cause marketing and how nonprofits can use it to strengthen there brand and raise awareness. During this one-hour interactive session, we addressed what cause marketing is, how it can help your organization and what tools you’ll need to be most effective. Guest expert – Joe Waters, suggests seven tech tools that can make nonprofit and company collaborations easier and more successful.
Keep sending in your toughest and most perplexing questions for us to answer as part of our Question Session! This week, our founder, Layne Gray, answered the following question to help you with your future fundraising endeavors. How do we organize a successful membership drive for our organization? Thanks to all of you who have … Continue Reading
Blog, Marketing and Promotion, Nonprofit Management 0 Comments
Thanks to those of you who have participated in the Vivanista question session and sent in your fundraising questions for our Founder, Layne Gray, to answer. Here’s one of the questions: What is the best way to draw people to a fundraising event who are not directly involved with the organization? Did you stump her? … Continue Reading
Event Planning, Marketing and Promotion 0 Comments
The Dog Days of summer are upon us, which gives hardworking philanthropists yet another reason to slow down and curl up with a good book. Here’s Vivanista’s summer reading list—our top picks in each of six categories that will impact your view of fundraising. Auctions Fundraising Auction Secrets by Michael Ivankovich This great go-to handbook … Continue Reading
Auctions, Expert Advice, Leadership, Marketing and Promotion, Nonprofit Management, Social Media 0 Comments
There is no shortage of successful cause marketing campaigns on Twitter. Of them, I had these six examples saved in my “favorites.” They offer something for everyone. Pay attention!
