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Are Charity Galas Facing Extinction?

February 1, 2010

The earth evolves and the world turns.

The poor old dinosaur hit a brick wall due to the ice age…or was it a meteor? Or both? Whatever you believe one thing is for sure, they ultimately couldn’t survive the resulting dramatic climate change.

So is the lavish black-tie Charity Gala in for its own abrupt end? A storm of factors are causing fundraising organizations from Newport Beach to Palm Beach to re-evaluate the scale and grandeur of black-tie galas.

black-tie-event-silhouettes-charity-dinosaur

What are the signs they may be doomed to extinction?

1. Shift in Economic Climate. Most fiscal conservatives are familiar with the red hot recessionary terms of L, U, V, and the wicked, double dipping W. When did an avalanche of single capital letters, except for the optimistic on-the-rebound V, send such shivers up people’s spines?

Yes, there are some women who will continue to spend like its 1999. But the closets with dime-a-dozen couture gowns are melting away. This little thing called recession has created a hurricane force of personal scrutiny as to what’s important in life: buying yet one more gown or, alternatively, giving an extra something to the people of Haiti?

Granted, we all love a good party but philanthropists of all ages and socio-economic level are rethinking how they should make their donations: whether to attend a lavish Gala where much of the money is spent on flowers, décor, food and drink –or- donate to the organization so all dollars have a direct impact on the nonprofit’s mission.

2. Meteoric rise of social media. The Internet has produced an effective way to build nonprofit awareness as well as donations. The huge success of social networks like Facebook, not to mention the burgeoning success of Vivanista, has produced efficient vehicles to reach potential donors.

Nonprofits and foundations are getting into the act. For example, Chase Giving just finished a Facebook contest where they donated a total of $5 million to one hundred nonprofit organizations. The charity which received the most votes won $1 million with each of the nonprofits being awarded a minimum of twenty five thousand dollars. No caterers, no questions as to whether anyone will show up; just a little effort to get friends to spread the word. What did Chase Giving get out of it? Over two million Facebook fans.

So what’s it all mean?

If dinosaurs conformed better to their surroundings evolution may not have forced their extinction. Volunteers who plan black-tie Galas need to embrace the current climate and think outside the box, whether downsizing their expectations or shifting to a more modest style of event, so the world does not turn away from their Nonprofits.

Ten Basic Truths of NPO Fundraising

January 13, 2010

piggy-bankAre you a volunteer for a Nonprofit Organization?  If so, the organization is usually in fundraising campaign mode.  Often this can be associated with a special event but there are also capital campaigns, annual campaigns and a host of other fundraising efforts that involve the Board and other volunteers.  Here are a host of ‘Truths’ anyone associated with charitable fundraising needs to consider.

  1. Nonprofit Organizations (NPOs) are not entitled to support; they must earn it.
  2. Successful fund-raising is not magic; it is simply hard work on the part of people who are thoroughly prepared.
  3. Fund-raising is not raising money; it is raising friends.
  4. You do not raise money by begging for it; you raise it by selling people on your cause.
  5. People do not just reach for their checkbooks and give money to a charity; they have to be asked to give.
  6. You don’t wait for the “right” moment to ask; you ask now.
  7. Do not rely on the NPO Development Officer to make the Ask; Board members and those committed to the organizations do it with support from the Dev Officer.
  8. You don’t decide today to raise money and then start the campaign tomorrow: it takes time, patience, and planning to raise money.
  9. Prospects and donors are not cash crops waiting to be harvested; treat them as you would customers in a business. It doesn’t take a genius to raise money.
  10. The process is a combination of common sense, preparation, courtesy, commitment, enthusiasm, understanding, and a belief in what you are asking others to support.

Do they resonate with you? We welcome your comments.

This article is excerpted from Tony Poderis, Tony@raise-funds.com, with his permission.

Library of Fundraising Best Practices

January 12, 2010

Library of documents to assist Nonprofit Organizations (NPOs) in their fundraising efforts.

Organizational

Fundraising Fundamentals

Fundraising Events

Do you have insight or experience that you are willing to share?  We’re all philanthropic and your voice will be heard and appreciated by fellow NPOs.

Share your comments below or write an article for Vivanista.

American Heart Association’s Celebrate With Heart Gala 2010

January 7, 2010

San Francisco’s premier wine gala, hosted by the American Heart Association, is looking forward to the 2010 year.  The 26th Annual Celebrate with Heart Gala will be held on Thursday, February 04, 2010, at The Four Seasons in downtown San Francisco.  The evening features a rare opportunity for business and philanthropic leaders from around the Bay Area to enjoy a winemaker’s supper with some of wine country’s finest wineries.

This year’s focus on Children’s Health is spearheaded by the Gala Chair, Joe Saunders, CEO, VISA, Inc.

Join us in our passionate effort to raise funds to support the American Heart Association’s mission of building healthier lives free of cardiovascular diseases and stroke.

Location
The Four Seasons, San Francisco
757 Market Street
San Francisco, CA 94103

Contact
Sheyna Daniels
415-228-8433
sheyna.daniels@heart.org

For information about donating to the live or silent auctions, click here.

Tales from the Chairs: San Francisco – Kristina Pollak and Amy Schoew

January 7, 2010

kristinapollakOn Wednesday, February 3rd, San Francisco-based nonprofit Teach with Africa will host its third annual fundraiser at the St. Regis hotel to benefit educators who travel to Africa to teach children.

We sat down with Co-Chairs Kristina Pollak (pictured left) and Amy Schoew to learn more about their cause and how they became involved.

1. What is it about the organization that made you willing to take on the roles as event Co-Chairs?

Amy: I believe in equity in education and that education is foundation to a just society. Teach With Africa’s reciprocal mission to learn and teach in schools in both Africa and the San Francisco Bay area drives me to contribute to the organization.

Kristina: I believe equal education is a fundamental right for every child. Unfortunately, this is not the case in South Africa. Teach with Africa works to break down the economic and social barriers to education in Africa. The organization is unique in that it fully funds educators to travel to South Africa, while other organizations require the educators to pay their own way, severely limiting participation. Furthermore, Teach with Africa’s focus on reciprocal learning offers unique opportunities for an educational exchange that benefits students both in the United States and abroad.

2. What will be special about the event?

We are bringing 10 students (and their families) who attend the LEAP schools in South Africa. This will be the first time many of these students have ever left South Africa. During the evening program- through music, dance, and poetry these students will share their stories. Students teachers educators and partners will raise their voices in support of Teach with Africa’s commitment to teach and learn and transform education in Africa and the US one student one education at a time.

3. What constitutes success for you with regards to the specific event you’re Chairing?

The event will be a success if we can gain greater recognition and support for Teach With Africa which is still just a start up non-profit. The recognition will in turn, lead to greater sponsors and support. Immediate success of course will be to raise adequate funds to allow TWA to send 25 educators to the LEAP School in Cape Town and Johannesburg in June and July 2010, and simultaneously plan a Bay Area Education and Leadership Workshop Camp in 2010 for Bay Area and South African high school students.

4. How do you balance the quantifiable goal of raising money with the goal of broadening of goodwill?

We believe they are interdependent. To raise money for a cause you need to have an organization which is built on goodwill and without funds the organization will not survive.

5. What plans have you made to address problems that may arise?

Keep very calm and be flexible to adjust to unforeseen circumstances. We have a great team of experienced event volunteers. And we deliberately chose the St. Regis for the 3rd year because of their seasoned and professional staff and more importantly committed to our specific cause.

6. Are there any pre-event parties for Benefactors?

Yes, January 31 for our host committee.

7. What background do you have to take on the role as Chair?

We both have volunteered at many events, have been on several Gala committees, and chaired events in the Bay Area. We are very detail oriented, well organized and have no scruples approaching people, talking about our event and requesting their financial or in-kind support. However, most importantly we are excited and passionate about Teach with Africa’s mission and incredibly motivated to help the organization succeed. Being resourceful and creative are also two of our better qualities.

8. Have you chaired other charitable events? If so, please name them.

Amy:

- Bay Area Discovery Museum Inaugural Gala
- Bay Area Discovery Museum Discovery Forum Luncheon (2 yrs)
- Juvenile Diabetes Research Foundation Hope Gala (2 yrs)

9. What are you wearing to the event?

Amy: custom made skirt and top hand made by the designer Thobekai in Johannesburg South Africa.

Kristina: I have not decided yet.

10. What is your fundraising motto?

We struggled a bit with this question but have come up that for this event we are “Raising Our Voices To Raise Funds.”

11. Who is your fundraising role model?

Kristina: My mother, she has been involved in philanthropy her entire life. From very early on she instilled in me how very fortunate we are to have the ability to give back to those in need. From passing out brown-bag lunches to the homeless in Washington DC, to throwing elaborate fundraising gala’s she showed me how rewarding ‘giving back’ is.

12. What qualities make an event Chair successful?

Kristina: Being passionate about the cause, energetic, organized, well connected, resourceful and willingness to take on this second (or third) full time job. Oh, lets not forget diplomacy.

Amy: Believing in the cause and being able to communicate that. People can tell when you are just giving “lip service.” Patience is very important and the ability to manage people and expectations.

13. What external resources do you use in your fundraising efforts i.e. websites, classes/seminars, etc.?

PR resources, past committee planning models

14. What is the best charitable event you’ve attended and why?

Juvenile Diabetes Research Foundation Hope Gala- it has an incredible staff that supports the volunteer efforts!

Amy-Schoew_Margie-Schlenoff-TWA15. What is one fundraising tip you’ve learned that you’re willing to share?

If you don’t ask you will not receive.

16. What fundraising innovation do you wish would be invented?

A money tree.

17. What faded tradition do you wish would be resurrected?

Women wearing hats. They are very elegant and should be brought back into fashion and dance cards!

View their event profile on Vivanista.

To learn more about Teach With Africa and to purchase tickets, visit teachwithafrica.org.

(Co-Chair Amy Schoew and Teach with Africa Founder Margi Schlenoff pictured right.)

25 Days of Cheer: What Is the best original and unique charity event theme?

November 23, 2009

If you answer this question you will be entered to win a little blue box from Tiffany & Co. as part of our 25 Days of Cheer. The winner will be announced on December 17, 2009!

[Photo from .myke via Flickr]

Wine, Women & Shoes

November 19, 2009

Picture 38

On Tuesday November 17,  Managing Editor Kimberly Miller interviewed Elaine Honig, Founding Shoemmelier
of the national charitable event series Wine, Women & Shoes.

Watch video from the live stream interview:

Picture 39

The Silence of the Hands

October 29, 2009

silentIn planning a Silent Auction there are lots of details to consider. The first and most important thing to consider is  building awareness for a Silent Auction. Here are ten steps to guarantee your items sell for top dollar.

1. Pre-sell: Get in front of your audience before the event, whether it be highlights of the auction in the invitation or a booklet sent to attendees within a week of the event.

2. Post online: Use the web to your advantage to get the word out beyond just those people who will be in attendance. This not only provides good exposure to your donors, but you may actually start the bidding before the event.

3. Create an experience: DO bring in props to communicate visually what a bidder can expect. If it’s a trip to Hawaii, bring in a poster of the hotel, lei,  and maybe even a cocktail glass with an umbrella. If it’s a spa treatment, have a robe (can even be your own!) and terry cloth slippers. DON’T put clipboards side by side, so close together that only one person can be viewing a group of them at a time. Spread them out.

4. Analyze past results: Check out what sold at what price in the past, and if there’s an auction item that sold well in the past, try to get it.

5. Don’t include services on a stand-alone basis: It’ll cheapen the event. Consultations on their own are usually not viewed as exciting. For example, an hour consultation with an interior designer or stylist doesn’t garner a lot of bidders.

6. Bundle small things into like-minded groups: Offering a consultation, such as a stylist as highlighted above, in conjunction with some sort of goods, like a gift certificate at a boutique, may be more compelling than either on their own.

7. Don’t start a minimum bids at more than 50% of the value: Let’s face it, people are looking for bargains. And if a Silent Auction item is marked too high in comparison to its value, it very well may sit there. If the goal is to start a bidding frenzy, and it is, then getting a few competitive attendees wanting to make the auction prize their own will boost the final price far higher.

8. Make the Silent Auction the only place to get cocktails at your event: Unlike buzz saws and alcohol, Silent Auctions and alcohol are a perfect marriage.

9. Stay on top of the logistics: If no one is bidding, don’t be afraid of discounting an item even further: Designate someone to go through the auction with a big red Sharpie at periodic times, such as half way through and then shortly before closing, to mark down anything that has no bidders. You don’t want to give anything back (too embarrassing for the donor) and your guests, in their love of a bargain, will start following those markdowns. Also, when items are closed, make sure the sheets are pulled immediately. There’s nothing so frustrating as when someone thinks they won an item and someone else walks up after the close and writes their name down. It’s not fair.

10. Stage the closings: It’s more exciting to have a certain portion of items close at different times. It creates a frenzy for attendees to see what’s available at the next grouping once the previous is closed.

    Corporate Sponsor Letter Template – Donated Prior

    October 1, 2009

    This template is for companies who have supported the event in the past as Benefactors.    A sample letter is included.  The letter should be printed on appropriate letterhead.

    Charitable Event Planning: Corporate Sponsor Letter Template – Donated Prior

    [Photo from DTV Outreach via Flickr]

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